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someone working for a company that produces books, advertisements, or films, whose job involves writing, drawing, or having new ideas, and who does not have to wear a suit or neat clothes when they are at work — compare suit[m0] ▪ II. creative cre‧a‧tive 1 [kriˈeɪtɪv] adjective1. producing or using new and interesting ideas:
• The movie company has come under criticism for focusing too heavily on marketing and not enough on creative issues.
• He regularly gives lectures and classes on creative thinking.
2. MARKETING relating to the work of producing advertisements etc at an advertising agency, rather than management of the agency:• She is leaving the agency to take a senior creative position elsewhere.
— creativity noun [uncountable]— creativeness noun [uncountable]* * *
Ⅰ.creative UK US /kriˈeɪtɪv/ adjective► producing or using original and unusual ideas: creative artist/designer/person »We attract creative people who want to get involved in building companies up.
creative ability/potential/talent »Every member of the organization has creative potential.
»We felt that it was a creative solution to a difficult problem.
creatively adverb► »Working in a cutting-edge environment makes us think more creatively.
creativity noun [U]► »The organization celebrates and rewards creativity in its staff.
Ⅱ.creative UK US /kriˈeɪtɪv/ noun [C]► INFORMAL a person whose job is to suggest new ideas or design, draw, or write things: »The company has a team of 10 creatives working on the project.
Financial and business terms. 2012.
